In the exhilarating world of professional bull riding, few names stir up excitement like J.B. Mauney. A titan of the sport, Mauney built a career that not only made him a legend in the arena but also a millionaire outside it. With courage, grit, and unwavering passion, this fearless cowboy redefined success in rodeo sports. As of 2025, the question echoes louder than ever: how much is J.B. Mauney worth?
This article explores the full scope of Mauney’s wealth, accomplishments, and the strategic steps he took to become one of the richest bull riders in history. You’ll discover everything from his career earnings and Monster Energy sponsorship to his retirement income and growing legacy. This isn’t just a biography—it’s a celebration of sports personality wealth done right.
J.B. Mauney Net Worth Overview
As of 2025, jb mauney net worth is estimated to range between $6 million and $10 million, putting him among the elite ranks of the PBR rider net worth charts. This figure includes prize money, brand endorsements, real estate, and business ventures. His financial success mirrors his unmatched contribution to the world of professional bull riding.
Mauney isn’t just known for his earnings. He’s become a symbol of the cowboy lifestyle, where resilience meets reward. From the dirt-filled arenas of the PBR (Professional Bull Riders) to global sponsorship campaigns, J.B. Mauney has transformed passion into profit.
Early Life and Background of J.B. Mauney
Born on January 9, 1987, in Mooresville, North Carolina, J.B. Mauney showed a passion for rodeo early on. Raised in a family that supported his ambitions, Mauney began riding bulls in his teenage years, quickly catching the attention of local rodeo communities.
His upbringing instilled in him a tough mentality. Unlike many who chase fame, Mauney sought glory in grit. That mentality shaped the J.B. Mauney biography, as a man who would rise to the top against all odds.
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Rise to Fame in Professional Bull Riding
Mauney joined the PBR in 2006 and made an immediate impact. Known for his fearless riding style, he quickly became a fan favorite. Each competition pushed him closer to fame as he consistently ranked high in PRCA standings.
His fame skyrocketed in 2013 when he claimed his first PBR World Champion title. Two years later, in 2015, he won it again, cementing his place as one of the professional bull riding champions.
Career Milestones and Major Achievements
Mauney’s list of achievements is both long and awe-inspiring. Besides his two world titles, he qualified for the World Finals multiple times and rode some of the toughest bulls in history, including the legendary Bushwacker.
One standout moment was his historic ride in 2013 when he became the first rider to earn over $7 million in career earnings. His incredible consistency and high-stakes performances define his legacy.
Prize Money and Career Earnings
JB Mauney career earnings exceed $7.4 million, placing him at the top of the sport financially. His biggest payout years were 2013 and 2015, where he earned nearly $2 million combined from competitions.
Prize money wasn’t his only income stream, but it laid the foundation. Unlike most riders, Mauney viewed bull riding not just as a sport, but a profession—and his financial results reflect that.
Record-Breaking Moments and Statistics
J.B. Mauney holds several records in the bull riding world. He was the first cowboy to surpass $7 million in winnings and one of only a few to ride all 10 bulls at the World Finals.
His 2013 ride on Bushwacker—ending the bull’s 42-ride unbeaten streak—was a defining moment. These feats elevated him from competitor to legend.
Endorsements and Sponsorship Deals
Major brands took notice of Mauney’s influence. He secured lucrative deals with Monster Energy, Wrangler, and Ariat, among others. These JB Mauney endorsements significantly increased his income and brand presence.
The Monster Energy sponsorship in particular turned him into a global ambassador for bull riding, helping the sport gain mainstream attention.
Merchandise Sales and Entrepreneurial Ventures
J.B. Mauney’s personal brand extends into merchandise—caps, jackets, and boots bearing his name fly off shelves. His partnership with Wrangler included signature gear that fans adore.
Additionally, Mauney has dipped into business ventures, including speaking engagements, rodeo events, and livestock investments. These have diversified his income well beyond the bull ring.
Properties, Ranches, and Assets Owned
Mauney owns several properties across the U.S., including a ranch in Texas where he trains young riders and raises livestock. These properties represent not just lifestyle choices but investment assets.
His homes and land holdings reflect both his cowboy lifestyle and financial savvy, aligning with the smart asset-building many sports personalities now embrace.
Lifestyle, Spending Habits, and Hobbies
Despite his wealth, Mauney maintains a grounded lifestyle. He invests in what matters—family, land, and legacy. His hobbies include hunting, fishing, and mentoring new riders.
Unlike the flashy celebrity lifestyle, Mauney’s values echo the traditions of old-school rodeo, building more respect and admiration from his fanbase.
Retirement and the Injury That Ended It All
In 2023, J.B. Mauney faced a career-ending moment during a PRCA event in Lewiston, Idaho. A brutal fall led to a severe neck injury, forcing him to announce his retirement.
It was a heartbreaking yet honorable exit. His career-ending injury marked the close of an era but opened the door to new ventures, both financially and personally.
Post-Retirement Career and Involvement in Rodeo
Post-retirement, Mauney hasn’t stepped away from rodeo. He now serves as a mentor, coach, and public speaker. His ranch hosts young talent from across the country.
He’s also been invited to join the rodeo hall of fame panels and has started his own training camps, showing that JB Mauney retirement income is far from passive.
J.B. Mauney’s Legacy in the Rodeo World
Mauney’s influence is eternal. He’s not only a PBR World Champion, but a guiding light for aspiring cowboys. His daring spirit and consistency built a legacy respected even by rivals.
You can’t mention bull riding without mentioning Mauney. He redefined what it meant to be a cowboy in the 21st century.
Comparison With Other Top Bull Riders
Compared to riders like Cooper Davis and Jess Lockwood, Mauney’s accomplishments still set the gold standard. While others have seen success, few match his longevity and earnings.
Both Davis and Lockwood credit Mauney for inspiring their careers. He’s the benchmark, not just a competitor.
Influence on the Next Generation of Riders
Mauney’s mentorship has shaped the future of bull riding. Young riders train at his ranch and look up to his career for inspiration.
His values—courage, humility, and perseverance—are echoed in every rookie hoping to reach his heights.
How J.B. Mauney Built His Wealth Over Time
J.B. Mauney didn’t become rich overnight. Through strategic choices, from performance consistency to brand deals and property investment, he built an empire.
His story is a case study in combining passion with planning—a blueprint for sports personality wealth done right.
Challenges and Setbacks in His Career
Mauney’s journey wasn’t without hardship. He faced multiple bull riding injuries, long recovery periods, and the mental toll of high-risk competition.
Yet he never gave up. Each comeback fueled his legacy and brought new respect from fans and sponsors alike.
Public Image and Media Presence
With media appearances, interviews, and viral videos, Mauney’s public image has remained strong. Fans see him as authentic, brave, and humble.
His voice carries weight—not just in rodeo circles but across sports media. He’s as marketable now as he was in his prime.
Fan Following and Social Media Impact
J.B. Mauney boasts hundreds of thousands of followers across social media. His posts reflect authenticity—real cowboy living, not curated luxury.
He engages regularly with fans, enhancing his personal brand and proving his enduring relevance.
FAQs
Q: What is J.B. Mauney’s net worth in 2025?
A: His net worth is estimated between $6 million and $10 million.
Q: Who are J.B. Mauney’s sponsors?
A: His major sponsors include Monster Energy, Wrangler, and Ariat.
Q: Where did J.B. Mauney retire?
A: He retired after a neck injury in Lewiston, Idaho in 2023.
Q: How much money did Mauney earn in his career?
A: He earned over $7.4 million in prize money alone.
Final Thoughts
J.B. Mauney is more than a bull rider—he’s a living legend. His journey from humble beginnings to multi-million-dollar success showcases what happens when passion meets perseverance.
In a sport known for danger and drama, Mauney stood tall—and cashed in big. His story inspires not just riders, but anyone chasing greatness. Whether you’re interested in rodeo or financial success stories, J.B. Mauney offers a blueprint that’s tough to beat.
